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Serendipity. Amazing switch for targeted ads.

Jiffy Lube coupon

Jiffy Lube coupon

It has been a while since the Maintenance Required light came on in my car. Because traffic was not great, I decided to look up a Jiffy Lube on my iPhone with my favorite locator – “Around Me”. It was a free app, and has always worked well. It’s ads are usually relevant based on my search, but I never had to click them.

I found a Jiffy Lube a mile away and went towards it. As I approached it I realized that I should have planned a bit and printed a coupon. It was too late now.

The ad on top of the search results was for Midas – a competitor. I thought as I pulled in, perhaps I can ask them for a price match if Midas has a coupon. So I touched the Midas ad. I don’t know if it was because I was right at the Jiffy Lube, or may be the ad changed the milli-second before I touched it, but what showed up was a Jiffy Lube coupon! $10.40 off!

I showed it to the cashier and all was good.

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