"Don’t focus on your loss or you’ll never enjoy the moments where you really haven’t lost anything yet. Now is a special moment where we all exist together, enjoy it as it is."

A truly revolutionary innovation. People used to open the egg carton to check if the eggs were broken. Invariably they would never be broken, but people always opened and checked.

By simply making the carton transparent, it saves an eternity (collectively). Reminds me of a poem from my childhood:

Little drops of water

Little grains of sand

Make the mighty ocean

And the pleasant land.

So the little minutes

Humble though they be

Make the mighty ages

Of eternity.


  1. Camera: iPhone 5
  2. Aperture: f/2.4
  3. Exposure: 1/20th
  4. Focal Length: 4mm

San Carlos

"Be ambitious. Keep yourself busy. Think bigger. Expand your audience. Don’t hobble yourself in the name of “keeping it real,” or “not selling out.” Try new things. If an opportunity comes along that will allow you to do more of the kind of work you want to do, say Yes. If an opportunity comes along that would mean more money, but less of the kind of work you want to do, say No."
— Show your work! 10 ways to show your creativity and get discovered. Austin Kleon
"You are the average of the five people you hang out with. If someone isn’t making you stronger they are making you weaker."
— Tim Ferris. The four hour work week
"Every crisis is an opportunity to shrink or expand."
"Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones that you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
— Mark Twain

Corner office


Of course ‘painfully’ is subjective, but the point is that almost all bootstrapped startups take longer to rampup than you’d like as a founder. That means a year or three of living in two worlds and juggling bill paying work with growing that side project.

The absolute best way to grow a side project into something big enough to sustain you is to have realistic expectations. A big dramatic switch from a 9-to-5 to a side project almost never happens overnight.

On a related note, it’s useful to remember that having something grow too fast means you’re going to be spending a lot of time playing catchup. So slow and steady isn’t always a bad thing as long as you’re ready for it.